About Rive Music Video Promotion. The Nation’s First & Leading Music Video Distribution and Promotion Company
Founded in 1994, Rive Video is the original and most experienced independent music video distribution company in the United States. For over three decades, we have helped tens of thousands of record labels, independent artists, bands, and video directors successfully distribute their music videos and get them seen by real audiences across the country.
While most artists today focus only on uploading to YouTube and social media, Rive Video provides true music video distribution. We place music videos directly into the channels and platforms where people are actively watching, delivering measurable exposure, airplay, and promotion that organic posting and paid boosts simply cannot achieve.
Rive Video Distributes Music Videos To:
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Retail Video Pools - Over 7,400 brands and locations, including major retailers, shopping malls, restaurants, food courts, gyms, and health clubs. Your video plays on in-store screens where shoppers are already present.
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DJ & VJ Pools - Curated for thousands of entertainment venues nationwide, including nightclubs, bars, casinos, arenas, bowling alleys, hotels, and cruise ships. Your video reaches live, engaged crowds.
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National & Regional Broadcast - Direct pitching to programmers at BET, MTV, Revolt TV, TEMPO Networks, CMT, Fuse, Music Choice, Stingray International, and many others for broadcast TV airplay and streaming features.
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Major OTT & Connected TV Platforms - Roku, Apple TV, Amazon Fire, Google TV, Pluto TV, Chromecast, and additional streaming services where music video viewing has more than doubled in recent years, with continued growth expected.
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Music Media & Discovery Networks -Our extensive list of music editors, journalists, magazines, fanzines, bloggers, playlist curators, review sites, reaction channels, and more.
Rive Video specializes in music video distribution, music video airplay, music video promotion, music video production, and professional submissions for independent artists and bands, and record labels. We handle the creation of broadcast-ready masters, professional closed captioning, artist one-sheets, digital press releases, and targeted pitching so your music video reaches the right programmers, producers, curators, and audiences.
We don’t sell vanity metrics or temporary ad boosts. For over thirty years, Rive Video has delivered strategic music video distribution services that put your video in front of genuine viewers on real networks, shows, channels, screens, outlets, and platforms.
Get your music video seen in 2026. Real music video distribution starts here.
ABOUT RIVE MUSIC VIDEO PROMOTION
A music video promotion is much more than simply having a video on YouTube and hoping to get people to click your link. Music fans do not even know your video link exists on YouTube at first, and these fans must be exposed to your new music release. That is what we do with your music video. Our video promotion introduces you to hundreds of programmers and bloggers, and we promote your video to convince the programmers to add your music video into rotation on their playlists, to be seen by large audiences.
This is how you get wide-scale airplay on TV shows Like MTV, Fuse, Music Choice, BET, REVOLT TV, TEMPO NETWORKS, TRACE TV, CMT, plus hundreds of regional shows, video pools, hundreds of websites and blogs. It is a coordinated effort to see your video impact on these shows at the same time. This is what introduces your music to a mass audience of potential fans. That is when the audience will react and begin to search you online, to look for your website, social media and official video. Everything grows from there.
As video promoters, it is our job to submit your video master correctly to video shows, pools, and networks. We then follow up with programmers to make sure they watch your video, stress to them why they should air your video, then obtain programmers’ feedback and deliver that to you across multiple PDF reports. Multiplying this effort with over 750 video outlets creates a powerful promotional campaign. All final decisions regarding airplay are made by the programmers and every programmer is different. We’ve helped thousands of artists get their videos on national networks like MTV, BET, FUSE, REVOLT, Music Choice, and dozens of other outlets. Every artist on our website came to us for this service. We’d love to help you as well.
Rive Music Video Promotion acts on the behalf of our artists to increase awareness of their music videos and the artists who create them. As a part of Rive Music Video Promotion and Distribution services, Rive Music Video sends out social media and marketing blasts and professional press releases as part of the many services we provide to our artists when they choose to work with us.
OUR PROMOTION SERVES
TWO NECESSARY FUNCTIONS
DISTRIBUTION
First, we have to format the video master for broadcast. This means that every master has to first be Closed Captioned, and master copies have to be made in the appropriate tape, disc, or digital format, and shipped to the individual programmer. We use the highest quality stock and most popular closed captioning program to achieve this, preserving the original look and quality of the master, so the video presents pristinely. When shipped, each programmer will receive a package with the video master, all necessary paperwork, subforms, bio, and a Rive Video One-Sheet, describing highlights of the artist’s career, tour dates, press, updates, and notable hype. We send out a press release distributed to thousands of bloggers, websites, and industry contacts including links to download the video, artist bio, highlights, and press photos, everything anyone needs to feature the artist and the video.
PROMOTION
After servicing your video masters to the programmers, our promotional service retainer begins. We make weekly calls to each programmer, providing them with updates on the project, and pitching them to program the video for their next show or playlist. We also follow up with our programmers via e-mail blasts with promotional information & downloadable video files for the easiest possible access to your content. Our average promotional campaign runs for approximately 8 weeks, during which we provide the artist/label with weekly campaign progress updates with all programming details.